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Team Details

Robyn McGuinness

Robyn McGuinness

Founder, CEO

Meet Robyn, the founder and driving force behind our agency. With over 20 years of experience in internet marketing, Robyn brings a wealth of knowledge and expertise to the table. As a pioneer in the industry, Robyn has a deep understanding of the ever-evolving digital landscape and the strategies that drive success. Robyn has a proven track record of helping businesses establish a strong online presence, increase website traffic and conversions, and achieve their business objectives. With Robyn's leadership, our team of experts is able to provide personalized service and customized solutions to ensure that each and every client sees real results. Robyn has a passion for helping businesses thrive online and is dedicated to staying at the forefront of industry developments to provide the most effective strategies for our clients.

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Best Skills

90
SEO
80
Wordpress and Shopify Development
70
Design
95
Support

Experience

  • Chief Marketing Officer
    2013-Present

    Managing marketing team meetings and planning sessions,
    Monitoring, measuring, and analyzing the effectiveness of marketing initiatives.
    Constantly working to optimizing efficiencies to make the marketing team work better for the company as a whole.
    Design, implement and facilitate annual marketing plan.
    Developing high-level marketing and brand strategy in line with the strategic vision of the organization
    Supervise Brand Ambassadors, Brand Managers, Marketing Content Strategist, Affiliate and Paid Search Manager, and Director of Marketing.
    Make staffing and hiring decisions within marketing, customer service, and sales department.
    Build and develop a marketing, sales and customer support teams which are competent, commercially astute, dedicated and efficient.
    Manage day to day activity with PR, press and marketing communications agencies
    Pioneer and implement measurable strategies that will drive revenue, increase conversions and awareness of brand
    Partner closely with development department to create a solid plan for site changes.
    Establish best in class web presence that drives revenue
    Evaluate and enhance search engine optimization
    Ensure that the brand is strong and consistent in every marketing tactic
    Lead the creation of inspiring design, content, and campaigns that build the brand
    Lead Brand Ambassador team to create a best-in-class social media presence
    Develop innovative campaigns that increase quality fans and followers and turn them into customers
    Measure and manage recognition and reputation

  • Systems Support Customer Service and Allocations
    8 years

    Respected builder and leader of customer-focused teams; instill a shared, enthusiastic commitment to customer service as a key driver of company goal attainment. Proficient in training and developing of team members in interpersonal and customer service skills as well as developing efficient processes on multiple systems to increase quality and quantity of work by the entire department. Ability to clearly instruct broad range of learning levels as well as manage multiple tasks in a high pressured environment while remaining calm and focused.